Restaurant and Gym Service Environment Literature review

Essays on Restaurant and Gym Service Environment Literature review The paper "Restaurant and Gym Service Environment" is a great example of a literature review on marketing. The background aspects of the service environment usually have profound impacts on both the customers and employees. Customers during the course of service encounter environmental aspects, such as to scents, music, lighting, temperature, and noise. These aspects influence the customer emotionally, physiologically, and cognitively and depending on the influence, the customer assessment of service quality is affected. The assessment of the restaurant and gym service environment revealed that the general interior, exterior facilities, environment layout, interior display, as well as social dimension play an important role in customer satisfaction with a service provider. In both the service environments, customers are able to have a pleasant experience and this ensures repeated use of services. In accordance with the Russell model of affect, the service climate of both the restaura nt and gym enables the customers to have a pleasant experience.IntroductionService encounter usually plays an important function in determining customer satisfaction. Organizations usually strive to create a service climate, which encourages customers to perceive the service quality received as superior (Harris Ezeh 2008). The design elements in a service environment can lead customers to have a joyful influence and this, in turn, can influence customer loyalty. According to Jiun-Sheng and Haw-Yi (2011), the physical and social environment has a positive influence on customer emotions and satisfaction, which consequently influence behavioral intentions. They also noted that the physical environment exhibits more influence on consumer emotion and satisfaction than the social environment. This report will focus on the main design elements in a restaurant and a gym. The quality of service does not only depend on the offered services that meet the needs of the customers but also creati ng an atmosphere as well as an overall experience that is satisfying.Restaurant Services EnvironmentExterior FacilitiesThe restaurant has a very modern architectural design. The design of the restaurant is attractive with structural steel framings as well as glass together with unique architectural details on the exterior, which compliment the interior modern facilities. The design is eye-catching and helps to attract the attention of customers from afar. The restaurant structural height is 30m with 4 floors. This is a good height as most customers can easily access the different areas in the restaurants very fast. The restaurant occupies a land area of 800 m2 with a construction area of 1500m2. This space is adequate for restaurant expansion and enables the restaurant to be less crowded. The color of the building is blue and green.